Peter McMath - Timbre Cases
As someone with extensive experience in instrument repair, Peter McMath had a close-up view of the kind of damage that musicians had to deal with. As a guitarist, he could recognize how frustrating this was for musicians who loved their instruments and wanted to protect them.
Peter assessed the guitar cases available on the market and determined that regardless of price point, they were all manufactured in a similar way. The level of protection offered by any of them just was not enough.
So, he did something new. He worked with experts to look at manufacturing techniques used by completely different industries (like aerospace) to build a truly different guitar case that will solve this problem for musicians around the world.