We’re #NBproud of the innovators, past, present and (with your help)
future, who drive growth in our province.


Pat Whalen - LuminUltra

Water availability is becoming an increasingly important topic around the world. One of the most important factors in water supply and management is microbiology, a subject to which Pat Whalen – President & CEO of LuminUltra – has dedicated his life. Pat is an innovator in the field, bringing user-friendly products and world-class knowledge to industries such as drinking water, industrial manufacturing, and wastewater treatment all over the globe. LuminUltra has sold its microbiological test kits and software products to these sectors for more than 15 years, making it one of the first to bring microbiological testing in water mainstream.  

Part of the reason why Pat’s work is so important is to preserve and transfer the knowledge. Due in part to current demographic shifts, there significant risk that now retiring baby-boomers would leave the workforce without having transferred what they have learned in their careers to the next generation of water professionals. For that, LuminUltra provides extensive teaching and machine learning on the matter to all its clients, insuring that they not only know what to do, but understand the data and know how to keep our water systems safe. To make things even easier, Pat and the team at LuminUltra are developing next-generation automated testing tools driven by digital knowledge and decision-making. 

Pat Whalen is not only an innovator, but also a marketer, salesperson and researcher on a quest to provide clean, healthy, and sustainable water around the world. 


Cédric McGraw

A computer science teacher at École l’Odyssée, Cédric McGraw does his utmost to find an effective way of motivating his students to learn. To do this, he decided to go beyond the curriculum of his course by getting the students to experience what they are learning about through their own creation. That is how Cédric and his class came to develop an arcade, from the design to the finished product. 

The students built, programmed, and of course tested their masterpieces with a new passion for the course. Now these games are accessible to all students at the school. “I don’t like to have students work on a project that will simply be tossed in the garbage,” he said. Outside the classroom, this new project led Cédric and his students to various conventions and exhibitions, where the young people impressed a lot of onlookers with their exploits, making the teacher and the students very proud.

Cédric did not stop with the arcade’s success. He has just begun another project similar to the arcade, but with a different design. The current tool will be in the form of a multidisciplinary table that will be used to let several people play, and also to review concepts of other subjects. "It’s like a ‘tablet’ table," he said. A project by young people for young people: that is what Cédric found to be his best asset for motivating his students. 

Armand Doucet

Armand Doucet is a teacher, author, entrepreneur, and sportsman known the world over, who has been teaching at Riverview High School for three years. He set himself the goal of not only combining skills and technology in the classroom, but also giving teachers a voice, among other things, through the best-seller Teaching in the Fourth Industrial Revolution: Standing at the Precipice, of which he is one of the authors. This book, written by six internationally recognized teachers and finalists for the Global Teacher Prize, offers a modern, inclusive approach for teachers. Mr. Doucet plans to publish a follow-up to their masterpiece. He also gets his students to do unusual projects with what he calls “passion projects” by incorporating the digital age into the classroom. Armand Doucet is, first and foremost, a teacher who wants to offer the young people of New Brunswick the best possible education system and is doing everything in his power to make it come true. 

Élaine Deschênes - Centre de pédiatrie sociale Sud-Est (CPSSE)

Trained as a pediatrician, Elaine Deschênes wondered about the real impact of traditional practice on the lives of children. Disappointed by what she found in traditional practice, which focuses more on “dressing the wounds,” rather than addressing the sources, and which only reaches a part of the children who are often the most affluent, she decides to focus her practice on social pediatrics.

This European model breaks traditional silos of health, social development, and education. And Dr. Julien's team in Montreal also incorporates the legal aspect. These sectors, which intertwine intimately with the child's daily life, work in close collaboration with and for the child, who remains the central reason for the initiative. Under this philosophy, social consciousness is of major importance, since as a community we are all responsible for the children.

It is in this spirit that she surrounded herself with people from various backgrounds to set up the Centre de pédiatrie sociale Sud-Est (CPSSE), in Memramcook in 2016. This project places tremendous emphasis on the strengths of the child’s home community and ensures that the rights of the child are respected. It is a project that has been more than six years in the making. An innovative project that complements the care provided to the general population; upstream work that focuses on the “determinants of health.”

Greg Norton - Innovation Lab and Makerspace

Greg Norton is an innovator by how he approaches technology in education. He strongly believes in the ability of STEM teaching to engage students. As principal of Loch Lomond Elementary School, he encourages his teachers and provides them with opportunities to build STEM education into their schedule to accomplish curricular outcomes, rather than see it as something extra.

Under his leadership, the school set up the Innovation Lab and Makerspace where students can experiment with STEM, because they provide a vehicle for learning and improve students’ motivation, while developing 21st century skills.

“Our students may not always remember what was said or what was done at school, but they will remember how school and learning made them feel—and this makerspace is making students feel connected, motivated, enthusiastic and undeniably engaged with STEM ”. 

Alessandro Corazza - Corazza In-House Marketing

After more than a dozen years working in the field of marketing, Alessandro has held many roles. While working at a local marketing agency, he noticed that managing marketing initiatives can be difficult for small and medium-sized businesses.

If big companies usually have one or more marketing positions, SMEs sometimes end up without options. Hiring a permanent employee may not be possible and advertising agencies do not deal with the day-to-day issues. The business owner often has to somehow take care of it. Alessandro decided to find a solution to this problem.

In 2016, he decided to start a business and creates his own company: Corazza In-House Marketing. He offers his services as “Director of Marketing” to various businesses in the province. He participates in project management with the internal team without the company needing to justify a full-time position. His marketing services are tailored to SMEs, which benefit from his experience and the great flexibility he offers.

Mahsa Kiani - MyData

Mahsa is a full-stack data scientist with over a decade of experience as a programmer, researcher, and instructor. She is passionate about solving real-world problems using technology, in particular, data science, artificial intelligence, and big data. She provides advice to entrepreneurs on turning AI into concrete value.

Mahsa cofounded MyData, which empowers individuals with their personal data by providing standardization, security & privacy, tech solutions, and training. She is currently Researcher at Artificial Intelligence Open Network, Data Scientist at Data for Good, Advisory Board Member of Lifeboat Foundation, Ambassador of Women in Data Science, and Mentor at Coursera. She is also the Chair of IEEE Canada Student Activities, and an Executive Member of IEEE Global Initiative for Ethical Considerations in Artificial Intelligence.

Mahsa is the author of over a dozen scientific publications and has been recognized in Inspiring Fifty Canada 2018, and hEr VOLUTION’s 150 Days of Canadian Women in STEM Initiative 2017.

Marco Chiasson - Physio Max Clinic

Marco is a physiotherapist and the owner of the Physio Max clinic in Bathurst. Wanting to contribute to his region’s development and to promote a healthy lifestyle, he recently began organizing activities free of charge to the public to get people moving more and trying new things. 

In his work as a physiotherapist he helps people deal with the pain they are experiencing. “More than just living without pain, we should strive to be healthy and active. The objective of our community activities is to expose people to the various activities our area has to offer.”

In view of the success of this initiative, Marco and the clinic’s employees plan to continue organizing outdoor activities popular with people in the Chaleur region.

Jacob Lingley

Passionate teacher, Jacob is a lifelong learner who believes the commitment to learning allows you to continually define and refine your passions and identifies topics of interest that would have otherwise remained buried. The philosophy he shares with his colleagues regarding teaching, “is ensuring the engagement with students in the most relevant, meaningful and accessible way possible.”

Jacob is the Program Director of Brilliant Labs, a not-for-profit educational organization, where he is responsible for the design and support of innovative educational opportunities for K-12 students. “In short, I get to be a geek beyond geeks; something my childhood self only dreamed of while watching Star Trek.” 

The goal of the organization is to provide students and educators with the experiential learning support they require to prototype innovative and creative solutions to problems they identify in their community, while redefining entrepreneurial spirit.

Erin Flood - GoDo

Specialized in data and media, Erin spent the last couple of years working with tech startups. Passionate about the data, she soon realized that people and businesses needed greater understanding of how they could use it for their business and beyond. That’s what motivated her to launch her own business, GoDo. 

GoDo translates data into valuable insights that are digestible for wide audiences to consume. It focuses on building products with the human experience at the forefront, and technology as the enabler to reach the solution that services every level of society.

Erin states that the name GoDo comes from a philosophy she learned in her early childhood from her father, entrepreneur as well. "My father would remind us to "Go & Do" every day, meaning try new things, take new risks and don’t be afraid to colour outside of the lines."

 Outside of the office, Erin serves on numerous boards, NGOs for the most part and is a huge support to women in the business arena, even though she believes "that the "Go Do" philosophy should be applied to every human, gender aside." 

David Shipley - Beauceron Security Inc.

When it comes to stemming the growing threat of cybercrime, it’s people, not technology, that is the most critical aspect of improving cybersecurity, says Beauceron Security Inc. CEO and co-founder David Shipley. 

Turning people from the number one cyber vulnerability inside any organization into its best line of defense is the mission behind the Beauceron cyber risk management platform. The technology developed by Beauceron helps educate and empower everyone in an organization from the front-line to senior management and boards. 

“The mission of empowering everyone to be the first and best line cyber defense is embedded in our organization’s name, which comes from a French sheepdog, as its their mission to turn everyone from passive victims – the sheep – into active defenders – the sheepdogs,” says Shipley. 

The Beauceron technology – borne from first-hand experience defending the University of New Brunswick and engaging its community – is now used by more than 27 organizations and in more than 20 countries around the world from retail to manufacturing, from energy to government and higher education.  It’s innovative personal and organizational cyber risk scores are helping turn cybersecurity from the source of anxiety to a source of competitive advantage for numerous organizations. 

“We’re proudly following the security innovation footsteps laid in New Brunswick in the past by exceptional people and firms such as Q1Labs and their QRadar solution,” says Shipley. 

Philip Lee

Veteran journalist and author Philip Lee is equally at home in a newsroom as he is in the classroom. In fact, he’s spent the last 18 years teaching his passion for writing and reporting to new generations of journalists at St. Thomas University in Fredericton.

At St. Thomas, Lee helped launch New Brunswick’s first English language degree programs in journalism and communications, partnered with CBC New Brunswick and other news organizations to create countless internships and careers for his students and established two flagship university endowments that fund annual public lecture series, scholarships and student-centred events.

Lee challenges his students to be careful, responsible journalists while ensuring they have the creative skills to adapt to the changing digital landscape of modern storytelling. “Our job is to give students a toolbox to be able to report on platforms that haven’t even been invented yet,” Lee says.

Isabelle Perron Desjardins - Musikami

A music teacher at École le Sommet, Isabelle is always on the lookout for new and innovative ways to have a positive impact on her students’ lives. Through her studies with the Mus-Alpha Laboratory, she was able to hone her music education skills to promote optimum development of the brain’s executive functions. Last year, she did some Mélodys training in France, which has enabled her to use music education as a learning tool with students who have learning difficulties. Her level-1 ASD training with the Department of Education equips her to work with children who have autism.

Very committed to her profession, she is the president of the AEFNB’s Francophone music educators, and she sits on various committees working to improve education, the arts, and student well-being.

An entrepreneur, she founded École Musikami while she was still in university. Besides offering musical awakening courses for small children, she teaches piano, singing, and ukulele to both young and old alike. She offers music education training to teachers and educators in Canada. In addition, Isabelle has written her own musical awakening program, which is taught in a number of regions in the province.

Joanna Nickerson - GTFO

Joanna is the B4C Social Innovation Manager at the Pond Deshpande Centre where she enables social innovation and social entrepreneurship. In addition to supporting social innovators in the community, she herself is a social entrepreneur who recently launched the GTFO adventure club.

Thinking of ways to get outside more with an organized group of ladies, she created a survey and posted it on Facebook. Little did she know the impact it would have. In a short period of time she received hundreds of answers from women all over the province. Due to the high demand for an organized, women-specific outdoor group in the region, she launched the adventure club, which she now runs with four other volunteers. 

GTFO adventure club encourages women to get outside, learn new skills and meet people through activities and events. It’s an opportunity for women to come together, be adventurous and form new relationships. 

Those interested can check out the website for upcoming events, curated content on theblog and ways to connect with other members. 

Guyverson Vernous - iCubemedia & Educode

Guyverson Vernous is an entrepreneur, a supporter of empowerment, and an expert in mobile applications.He founded iCubemedia Inc. in 2008. When Microsoft refused to publish the Word application for iPad (in the Apple Store), iCubemedia was the first company to successfully launch an application compatible with Word, called Word for Microsoft Office, for iPhone and iPad in 2012. 

Currently, iCubemedia produces over 100 applications for iPhone/iPad for the business and productivity market.

Guyverson is also the founder and CEO of EducodeTM Canada, a company based in Moncton, which has been dedicated to making computer science education accessible to young people since 2016.

iCubemedia and EduCode™ Canada were the 2016 recipients of the Greater Moncton (New Brunswick, Canada) Chamber of Commerce Business Excellence Award.

From 2009 to 2013, Guyverson taught computer programming at McKenzie College in Moncton.Prior to settling in Canada, he taught at the École Supérieure d’informatique d’Haiti (ESIH) for five years, a computer science faculty founded in cooperation with the Université de Provence in France. 

Benjamin Kelly - Minecraft Education Edition

Looking at educational trends in our province and at a global scale, Benjamin Kelly realized what he was teaching his students could go further than the curriculum. Believing in New Brunswick’s World class capabilities in EdTech, he started to focus his program on developing 21st century competencies. 

Feeling Game-Based Learning offered a flexible, safe and familiar environment, Benjamin, as a Global Minecraft Mentor developed Minecraft worlds to help educators teach their students. Through Minecraft Education Edition, students can demonstrate understanding of the curriculum and grow capabilities in each of the 21st century skills. 

This version of the popular game allows massive collaboration and powerful teacher tools as the primary goal. Non-Player Characters (NPCs) support literacy EDventures and Chemistry and Coding resource packs teach much more than the basics of those subjects. 


“It’s quirky, 3D and most importantly a culture our students understand.”

Keith McIntosh - PLATO Testing

Using his 20 years of experience in software testing in New Brunswick, Keith McIntosh is setting an ambitious course innovating the way we look software testing in Canada. Co-CEO and founder of PQA Testing, he began creating PLATO Testing, an Indigenous software testing company.

He recognized that the growing need for ITC workers across the country and the desire for onshore work in Canada could be an opportunity to address the growing population of young Indigenous peoples and their higher rates of unemployment. By partnering PQA with PLATO to provide course instruction and support, the Aboriginal Software Testing Training Course was started in Fredericton, New Brunswick. 

After the successful completion of the course, students begin a paid internship, followed by employment with PLATO Testing. Today the Software Testing Training program is a certificate program with the Collège Communautaire du Nouveau-Brunswick (CCNB). It has been run in Fredericton, Miramichi (NB) and Vancouver (BC). 

With over 30 employees in New Brunswick, and 50 across the country, it has a target of over 250 Indigenous software testers across Canada by 2018. 

Christopher Patterson - ABS Skate Trainer

Tired of hurting his back while teaching his daughter to skate, Christopher Patterson invented the ABS two-stage skate trainer with an adjustable harness to help support the children from one to four years old as they learn. Once the child is confident enough, the harness can be removed to make a regular stake trainer. 

Its inventor says he wants his invention to promote outdoor activities to young children in a safer manner for both parent and child. After only 5 months on the international market, this invention has shown great success and has caught the eye of parents of disabled children as well as NHL players with young children. 

Going forward, the team is still trying to create awareness of the product and looking for funding to create a larger version of the skate trainer that could help disabled kids and teenagers enjoy time on the ice.

If you would like to know more about his product, you can click on the following link.


Jason Doiron - Covia stratégies

Jason has been working in community development, communications, and citizen engagement for over 15 years. Confident of the great potential for maximizing cooperation capacity between various stakeholders through participatory leadership, he went into business in 2017, founding Covia stratégies. 

The company works in social innovation and promotes dialogue to help groups work together and explore complex problems in depth. Focused mainly on facilitation and design of collaborative processes, Covia stratégies uses new approaches to bring out a group’s collective intelligence, innovating, among other things, in the field of public consultation.  

Participatory leadership proposes an alternative to structures based too heavily on protocol and hierarchy. Individuals are encouraged to speak. It is a matter of "communicating to understand, not to convince." 

Linda Dalpé - L'APOMME

A physician by training, Linda left clinical practice in 2014. Far from abandoning the health field, she now works toward improving the health of New Brunswickers by going to the source of the problem. 

By becoming aware of the food choices offered at her children’s school, Linda decided to get involved in the cafeteria committee. In challenging the meals offered, she got the school’s permission to review the menu with the help of a dietitian. That was the nucleus of the idea for L’APOMME. 

Based on the networks serving school cafeterias elsewhere in New Brunswick and Quebec, L’APOMME is a non-profit social economy enterprise intended to manage meals for educational institutions in the Acadian Peninsula. In addition to offering healthy choices in compliance with Policy 711 (Healthier Foods and Nutrition in Public Schools), L’APOMME features products from local farmers. After a few years in a development phase, the project is now ready for implementation. 

Lisa Boudreau - Tumble Feeder

Lisa Boudreau faced a problem that threatened to keep her from something she loved. So, she figured out a way to solve it. And in the process, she will solve the same problem for a lot of other people.

Lisa’s horses are her passion. When symptoms of Lyme disease made it difficult for her to carry the bales of hay to feed her horses, it looked like she might have to give them up. That wasn’t an option. She invented Tumble Feeder. It’s a unique product that lets her install a bale and roll it out for feeding with far less effort.

Lisa built her first prototype herself over 5 years ago and has experimented with different sizes and materials to get it just right. Now she’s ready to share it with the world.

Peter McMath - Timbre Cases

As someone with extensive experience in instrument repair, Peter McMath had a close-up view of the kind of damage that musicians had to deal with. As a guitarist, he could recognize how frustrating this was for musicians who loved their instruments and wanted to protect them.

Peter assessed the guitar cases available on the market and determined that regardless of price point, they were all manufactured in a similar way. The level of protection offered by any of them just was not enough.

So, he did something new. He worked with experts to look at manufacturing techniques used by completely different industries (like aerospace) to build a truly different guitar case that will solve this problem for musicians around the world.

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